Grow your pipeline with outbound sales development for B2B brands
Scalable outsourced SDR teams delivering qualified opportunities and revenue
Tap into our ready-to-go outbound sales development teams, fully trained in our ‘Selling at a Higher Level’ methodology, to accelerate pipeline generation and amplify your revenue potential.
Seamlessly integrated with your team, we remove friction from your sales funnel and deliver qualified opportunities on demand.
Proactive Outbound Sales Development Teams
For ambitious B2B brand companies
Tap into our ready-to-go outsourced SDR teams trained in our “Selling at a higher-level methodology” to accelerate your pipeline generation and amplify your revenue potential.
Seamlessly integrated with your team, removing friction from your sales funnel on demand.
Concerned about an empty pipeline?
You’re not alone. Many B2B brands turn to us because they are experiencing friction in their sales funnel – either not enough leads or poor quality.
One size doesn’t fit all. Your business is unique, with its own set of challenges and opportunities. That’s why we start by digging deeper, uncovering the areas where you need to focus. Whether it’s connecting with more of your ideal customers, nurturing existing leads, or boldly entering new markets locally or internationally, we craft a strategy that fits your specific goals.
Our proven approach not only grows your pipeline but delivers high-quality leads that convert.
How can you use outsourced SDRs?
Outbound sales development can support your growth in multiple ways.
Here’s how our outsourced SDRs work with businesses like yours:
New customer acquisition
Inbound lead flow drying up or not getting you there fast enough? New product launch? Struggling to make outbound sales development work?
Let us be laser-focused on who you want to target that fits your ideal customer profile.
We use the latest technology and validated data points to clarify what drives pipeline. Our SDRs will take a “value-first” approach to messaging, while nurturing prospects with sequenced outreach across multiple channels.
Inbound lead conversion
You may have many Marketing Qualified Leads (MQLs) stuck in limbo. Our SDRs swiftly engage them, nurturing and qualifying each lead until it’s ready for sales.
We personalise our approach based on lead interests, gather essential information about audience challenges, needs and budget, and implement nurturing strategies for leads not yet ready to buy.
Meanwhile, you gain valuable insights into lead quality and common objections.
Customer retention and expansion
You might have a large account base of customers with a “long tail” that you are struggling to serve correctly. These customers could be using systems or solutions nearing end-of-life, making them prime targets for your competition.
Our SDR teams can engage and nurture these customers maintain your install base, while also driving upselling opportunities.
Account-based sales development
You may have key target accounts who are your ideal customers. Our SDRs conduct in-depth account research, understanding their structure, map out and engage key decision-makers, and potential pain points.
They craft personalised outreach strategies that cut through the noise to engage multiple stakeholders.
Event sales support
SDRs can be effectively utilised for both pre-event and post-event activities to maximise event ROI.
Pre-event
From targeted outreach to promote the event and boost registrations, through to appointment setting and personalised invitations for prospects.
Post-event
This is most crucial and where many brands fail. Our SDRs schedule follow-up meetings with qualified leads while implementing nurturing strategies for not-ready leads.
Throughout this process, our SDRs gather valuable account intelligence to feed back to you, such as engagement levels and buying signals.
How can you use outsourced SDRs?
New Customer
Acquisition
Inbound lead flow drying up or not getting you there fast enough? New product launch? Struggling to get outbound to work?
Let us be laser-focused on who you want to target that fits your ideal customer profile.
We use the latest technology and validated data points to clarify what drives pipeline. Our SDRs will take a “value-first” approach to messaging, while nurturing prospects with sequenced outreach across multiple channels.
Marketing Lead
Opportunity Conversion
You may have many leads still at MQL stage that you struggle to convert. Our SDRs swiftly engage MQLs, nurturing and qualifying them to a point they are ready for the sales team.
They personalise their approach based on lead interests, gather essential information about their challenges, needs and budget, and implement nurturing strategies for leads not yet sales ready.
We also provide valuable insights to both marketing and sales teams about lead quality and common objections.
Install
Base Retention
You might have a large account base of customers with a “long tail” that you are struggling to serve correctly. These customers could be on systems or solutions reaching at the end of life, making them prime targets for your competition.
Our SDR teams can engage and nurture these customers maintaining your install base, nurturing and upselling to them.
Account-based
Sales Development
You may have key target accounts who are your ideal customers. Our SDRs conduct in-depth account research, understanding their structure, map out and engage key decision-makers, and potential pain points.
They craft personalised outreach strategies that cut through the noise to engage multiple stakeholders.
Maximise
Events
SDRs can be effectively utilised for both pre-event and post-event activities to maximise event ROI.
Pre-Event
From targeted outreach to promote event and boost registrations. Through to appointment setting and personalised invitations for key prospects.
Post-Event
This is most crucial and where many brands fail. Our SDRs schedule follow-up meetings with qualified leads, while implementing nurturing strategies for not-ready leads.
Throughout this process, our SDRs gather valuable account intelligence to feed back to you, such as engagement levels and buying signals.
Our sales development process: From strategy to success
Regardless of campaign goal, we work seamlessly with you, creating 360 loops with your marketing team on trends we are seeing and with your sales team on how to constantly refine and improve the quality of the sales opportunities we are creating for them.
Why choose durhamlane for outbound sales development?
- Proven methodology: ‘Selling at a Higher Level’ focuses on value-driven conversations.
- Industry expertise: We work across enterprise and mid-market B2B sales cycles.
- Integrated approach: Creating feedback loops between marketing and sales.
- Scalable delivery: From pilot projects to global campaigns.
Frequently asked questions
What is outbound sales development?
Outbound sales development is a structured approach to identifying and engaging potential customers who haven’t yet expressed interest in your business. It involves research, targeted outreach, and multi-channel engagement to generate qualified leads for your sales team.
How is outbound sales development different from lead generation?
Lead generation often focuses on capturing inbound leads through marketing tactics such as content and ads. Outbound sales development is proactive – SDRs identify your ideal customers, reach out directly, and nurture conversations until prospects are ready for sales.
Why outsource outbound sales development?
Outsourcing provides immediate access to trained SDR teams, technology, and proven methodologies without the time and cost of building in-house. It’s scalable, flexible, and keeps your salespeople focused on closing, not prospecting.
Does outbound sales development still work in 2025?
Yes. While buyer behaviour has changed, targeted outbound sales development that uses data, personalisation, and multi-channel outreach is still one of the most effective ways to consistently grow a B2B pipeline.
Which businesses benefit most from outbound sales development?
Typically, B2B organisations with longer, more complex sales cycles, such as medical technology, insurance, professional services, and digital manufacturing, see the strongest results from a well-structured outbound sales development program.
How quickly will we see results from outsourced sales development?
Every organisation is different, and results depend on factors such as the complexity of your sales cycle, the markets you’re targeting, and the maturity of your current sales process. What we can say is that our approach is designed to deliver both quick wins and sustainable long-term pipeline growth. Generally speaking, 6 months should be given to prove the concept, leading metrics and initial results will be seen from month 1.
More than just SDR Outsourcing
If the foundations are not correct it doesn’t make sense to continue building. As we get to know you, we might suggest we review the architectural plans and make the necessary fixes.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.