info@durhamlane.com

+44 (0)191 481 3800

Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX

Generating demand for manufacturing and process industries 

Digital Manufacturing_Hero
Digital Manufacturing_Richard Jeffers

We’ve found that many brands selling into manufacturing and process industries are still reliant on field sales and event marketing tactics. In today’s competitive landscape, this just isn’t impactful enough to drive meaningful growth with your buyers.

Instead, stand out in the market with backing from a strategic, creative partner that truly understands industry challenges and captures pain points.

Business Development Manager

Will has years of experience working in lockstep with ambitious Digital Manufacturing brands. 

  • Fluke Corporation
    Fluke Corporation

    Developing marketing to sales conversion and a sustainable pipeline for manufacturing giant, Fluke Corporation.

    April 2024
  • RS Industria
    RS Industria

    Executing a successful and consistent multichannel sales strategy in the Industrial IoT sector.

    November 2022

Need some help? We’ve got all your questions covered in one easy spot.

As inbounds continue to drop, our data shows the telephone is still the best way to reach and have a conversation with your customers.  

For a Condition Monitoring and IIoT specialist prospecting into the UK Food & Beverage industry we see an 8% call-to-connection rate, 24% connection-to-conversation rate and 31% conversation to qualified sales lead rate through cold telephone outreach.  

Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks which clearly identify upskilling opportunities. For industry specific training, each new client engagement starts with a thorough onboarding process, where nuances of their target market are shared with the team. 

We generate sales qualified leads into manufacturing and process industries across 23 different countries. Our Selling at a Higher-Level methodology is versatile and drives results in a range of markets including food & beverage, automotive and oil & gas. Our primary lead generating regions are EMEA and North America. 

Our persona targeting is tailored to each client, which is discussed as part of your onboarding process. We’ve generated recent success with digital transformation, production, manufacturing, engineering, maintenance, IT and operations.  

At durhamlane, our people and clients are at the centre of our world. From our award-winning onboarding to exceptional tech stack and data utilisation, everything is geared towards providing our durhamlane difference. This is why we’ve forged multi-year partnerships with our digital manufacturing clients.