Generating demand for manufacturing and process industries
With a proactive outbound partner
Digital Manufacturing is undergoing rapid transformation, driven by technologies such as IoT, AI, digital twins and robotics. A new approach to market and engage current personas is needed, tied to proactive messaging that engages customers earlier in the decision-making process.

A firm foothold in digital manufacturing
Staying connected to the latest industry shifts is pivotal in specialised sectors, where key developments are frequent. Instead of waiting and reacting, our approach proactively seeks out critical buying signals that align with Industry 4.0 advancements and priorities such as plant downtime or increased waste. This approach has created opportunities for several industry niche’s such as automation, smart factories, condition monitoring, machine vision and predictive maintenance.
Over the past 13 years, we’ve worked in partnership to deliver qualified leads in the digital manufacturing space for:

“Working with durhamlane allowed us to rapidly scale our business development resource for a proposition at the very start of its lifecycle. Working directly with the sales execs and with our customer success team at durhamlane, we quickly identified issues with the articulation of the proposition and were able to make changes to improve customer engagement. We see durhamlane as very much an extension of our sales team and they professionally present themselves as part of the wider RS team.”

Richard Jeffers
Founder & Managing Director
RS Industria
Qualified opportunities with decision-makers
Whether you’re targeting CIOs, Production Directors, Digital Transformation or Operations personas, our consultative approach connects your brand with your ideal customer profile, fuelled by context-rich data that identifies a clear, defined need.
After finding new opportunities, we don’t stop there. Our team takes success as a springboard to expand into new markets, product lines or across a prospect’s multiple facilities. It’s this commitment to growth and collaboration that enables us to secure long-term, mutually beneficial partnerships the leading names in manufacturing technology. To date, we’ve created qualified sales opportunities for our customers with:

Deep, proven muscle in proactive outbound
We’ve found that many brands selling into manufacturing and process industries are still reliant on field sales and event marketing tactics. In today’s competitive landscape, this just isn’t impactful enough to drive meaningful growth with your buyers.
Instead, stand out in the market with backing from a strategic, creative partner that truly understands industry challenges and captures pain points.
Book a meeting with Will
Business Development Manager
Will has years of experience working in lockstep with ambitious Digital Manufacturing brands.
Combine start-up energy with enterprise-level maturity

Our People
Taking proactive hungry minds, embedding sales skills and continually developing them with our management and development team.

Our Technology
Engaging, timely communication. Powered by tech, personalised by humans working smarter and faster with constant insight and analysis.

Our Processes & Data
Powered by Selling at a Higher-Level, our consultative and question-based methodology. We have built hundreds of thousands of data points, clarifying exactly what drives sales pipeline and how to build it.
Our work in action
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Fluke CorporationApril 2024
Developing marketing to sales conversion and a sustainable pipeline for manufacturing giant, Fluke Corporation.
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RS IndustriaNovember 2022
Executing a successful and consistent multichannel sales strategy in the Industrial IoT sector.
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The Birth of An Industrial Data SolutionOctober 2023
Richard Jeffers, Founder and Managing Director at RS Industria, shares his thoughts on the complexities of solution selling.

What is the best way to reach my industry?
As inbounds continue to drop, our data shows the telephone is still the best way to reach and have a conversation with your customers.
For a Condition Monitoring and IIoT specialist prospecting into the UK Food & Beverage industry we see an 8% call-to-connection rate, 24% connection-to-conversation rate and 31% conversation to qualified sales lead rate through cold telephone outreach.

How do you train your SDRs?
Learning and development is key. It all begins with our four-week induction process, which gets candidates ready to hit the ground running. From there, we define competence frameworks which clearly identify upskilling opportunities. For industry specific training, each new client engagement starts with a thorough onboarding process, where nuances of their target market are shared with the team.

Do you only cover lead generation into manufacturing and process industries in the UK?
We generate sales qualified leads into manufacturing and process industries across 23 different countries. Our Selling at a Higher-Level methodology is versatile and drives results in a range of markets including food & beverage, automotive and oil & gas. Our primary lead generating regions are EMEA and North America.

Which personas do you target in manufacturing and process industries?
Our persona targeting is tailored to each client, which is discussed as part of your onboarding process. We’ve generated recent success with digital transformation, production, manufacturing, engineering, maintenance, IT and operations.

What makes durhamlane different from other sales outsourcing companies?
At durhamlane, our people and clients are at the centre of our world. From our award-winning onboarding to exceptional tech stack and data utilisation, everything is geared towards providing our durhamlane difference. This is why we’ve forged multi-year partnerships with our digital manufacturing clients.