How to 3X Your Call-to-Connect Rate
Webinar – On Demand
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Most sales teams have accepted low connect rates as a fact of life.
They shouldn’t.
The volume-versus-quality debate has been the wrong conversation. The real lever – the one most teams leave untouched – is the call-to-connect rate itself. And according to the organisations who’ve actually moved it, tripling it isn’t a stretch goal. It’s a process.
In this on-demand webinar, Richard Lane sits down with Joey Gilkey (CEO, TitanX) and Luke Richards (Sales Leader, Salesloft) – two of the people who helped durhamlane do exactly that – to get specific about what’s actually killing your connect rate, and what you can do about it starting this week.
What We Cover
The real cost of the volume model
How predictable revenue, automation, and scale created a market where costs went up and production went down – and what that means for your team right now.
Why most KPIs are lying to you
Celebrating dial counts is a vanity metric. The teams tripling their connect rate are measuring something different.
The 5 pillars of a 3x connect rate
From data quality to timing, culture to tooling – practical changes that move the number.
Where outbound is headed – and how to be ready
AI, commoditisation, and the one thing that will still matter when everything else gets automated.
Meet the Speakers
Richard Lane
Co-Founder, durhamlane
With over 20 years of commercial experience, Richard co-founded durhamlane to help B2B companies grow faster through high-performing outsourced sales development. He’s worked across sectors, geographies and GTM models, and knows exactly what’s required to drive consistent, measurable pipeline from SDRs – whether in-house or outsourced.
Joey Gilkey
Founder & CEO, TitanX
Joey Gilkey is the founder and CEO of TitanX, the phone-intent platform helping B2B sales teams identify which prospects are most likely to answer the phone – before they dial. With over a decade leading high-performance outbound programmes, Joey coined the category of “Phone Intent” and has backed that vision with his entire net worth, building TitanX to a $27M Series A. He’s spent his career at the intersection of outbound strategy and sales technology, and has a track record of exits in the sales development space.
Luke Richards
Sales Leader, Salesloft
Luke Richards leads the commercial sales team for Salesloft across EMEA – a revenue orchestration platform used by thousands of the world’s top sales organisations. With five years at Salesloft spanning full-cycle account executive work and frontline leadership, Luke has built his perspective on call connect rates from the inside: running the teams, pulling the data, and redesigning the KPIs that actually move the metric.
Skip the guesswork and learn what works.
Book a meeting with Sam
Business Development Manager
Sam has years of experience working with financial service providers looking to fuel their growth and expand their market presence.
