Selling to Asset Managers in Private Markets
On Demand Webinar
Watch now:
Private markets don’t play by the usual rules.
Decision-makers are senior, time-poor, and resistant to being sold to. Buying cycles run 6–24 months. Cold outreach goes nowhere. And the firms you’re trying to reach don’t share how they operate — that’s kind of the point.
So how do you earn the right to a conversation?
In this on-demand webinar, Richard Lane sits down with Jonathan White (Portfolio BI) and Sven Olaf Eggers (State Street) to get specific about what actually works when selling into private markets – and what quietly kills your pipeline before it starts.
What We Cover
The Private Markets Reality
Why asset managers are one of the hardest audiences to sell to – and what makes this market fundamentally different from any other
Why Traditional GTM Breaks Down
The outreach mistakes, volume plays, and generic messaging that signal to prospects you haven’t done your homework
What Actually Works
How relevance, thought leadership, and a shift from network-first to outcomes-first is changing the way deals get started
Earning the Right to Continue
What the first meaningful conversation looks like in a relationship-led, long-cycle environment – and how to get there faster
Meet the Speakers
Richard Lane
Co-Founder, durhamlane
With over 20 years of commercial experience, Richard co-founded durhamlane to help B2B companies grow faster through high-performing outsourced sales development. He’s worked across sectors, geographies and GTM models, and knows exactly what’s required to drive consistent, measurable pipeline from SDRs – whether in-house or outsourced.
Jonathan White
CEO, Portfolio BI
Jonathan has spent over two decades working with some of the most complex firms in the alternative assets space. As CEO of Portfolio BI, he leads a SaaS fintech focused on helping investment managers take control of their data – across cloud infrastructure, data orchestration, cybersecurity, and AI adoption. Based in New York, he brings a consultative, outcomes-first approach to every commercial conversation.
Sven Olaf Eggers
Country Head Germany & Head of Private Markets EMEA, State Street
Sven brings deep, hands-on expertise across the full private markets spectrum – private equity, private debt, real estate, and infrastructure. Currently leading State Street’s private markets business across EMEA from Munich, he has held senior roles at EY, PATRIZIA, and AIF Partner, and has built and led specialist teams across asset servicing, fund management, and regulatory compliance for over two decades.
Skip the guesswork and learn what works.
Book a meeting with Sam
Business Development Manager
Sam has years of experience working with financial service providers looking to fuel their growth and expand their market presence.
