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Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX


The challenge

With their sales team largely focused on events and closing business, little time was spent on generating new leads, which made growth difficult.


Realising that the time was ripe for investment in digital marketing and inside sales activity, ADLINK approached durhamlane for help.

To support their transition to an inside sales model, we developed a proof of concept for ADLINK. Our approach involved running a series of outbound test engagements with fresh tactics and new messaging which directly addressed the concerns of ADLINK’s target prospects.


With a positive outcome to our initial tests, we secured a longer-term contract, targeting food & beverage, logistics, FMCG and warehousing industries.

The outcome for ADLINK Technology
Quality opportunities
Pipeline generated ($USD)
Valuable opportunities per week
The campaign has seen durhamlane create excellent results for ADLINK across a number of prestige organisations. To date, we’ve generated 22 quality opportunities, with a return of $370,000 in the pipeline. Valuable opportunities to the tune of 1-2 per week are ongoing.
"For some organisations, especially high tech software businesses that can scale rapidly, outsourcing lead generation alone is insufficient in accelerating growth at the desired speed. What they need is a growth partner to not just act as an extension of their team, but can take more ownership of the sales process."

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Let’s talk

We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.