+44 (0)191 336 1005
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
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With their sales team largely focused on events and closing business, little time was spent on generating new leads, which made growth difficult.
Realising that the time was ripe for investment in digital marketing and inside sales activity, ADLINK approached durhamlane for help in April 2018.
To support their transition to an inside sales model, we developed a proof of concept for ADLINK. Our approach involved running a series of outbound test engagements with fresh tactics and new messaging which directly addressed the concerns of ADLINK’s target prospects.
With a positive outcome to our initial tests, we secured a longer-term contract, targeting food & beverage, logistics, FMCG and warehousing industries with integrated digital marketing and inside sales activity.
In September 2021, our partnership developed to driving growth within additional business units including ADLINK’s Hardware and Robotics divisions.
Providing an experienced demand generation partner to generate consistent enterprise-level opportunities.
Developing a fully-integrated digital marketing and sales campaign to fuel ITG’s aggressive growth strategy.
Executing a strategic outsourced sales campaign to drive consistent intake opportunities.