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With their sales team largely focused on events and closing business, little time was spent on generating new leads, which made growth difficult. Realising that the time was ripe for investment in digital marketing and inside sales activity, ADLINK approached durhamlane for help.
To support their transition to an inside sales model, we developed a proof of concept for ADLINK. Our approach involved running a series of outbound test engagements with fresh tactics and new messaging which directly addressed the concerns of ADLINK’s target prospects. With a positive outcome to our initial tests, we secured a longer-term contract, targeting food & beverage, logistics, FMCG and warehousing industries.
Helping Insurercore increase sign ups and engagement on the platform through our sales & marketing tactics.
Building a strategic outsourced sales campaign to rapidly build PwC’s market share.
Developing a fully-integrated digital marketing and sales campaign to fuel ITG’s aggressive growth strategy.