Supporting ADLINK’s transition to an inside sales model through strategic outsourced sales.
ADLINK Technology Inc designs and manufactures embedded computing applications. The business commits to effecting positive change by connecting people, places and things with AI via leading edge solutions.
CLIENT
ADLINK Technology
SERVICES
Sales Outsourcing, Demand Generation
DATE
April 2018 – Present
With their sales team largely focused on events and closing business, little time was spent on generating new leads, which made growth difficult.
Realising that the time was ripe for investment in digital marketing and inside sales activity, ADLINK approached durhamlane for help in April 2018.
To support their transition to an inside sales model, we developed a proof of concept for ADLINK. Our approach involved running a series of outbound test engagements with fresh tactics and new messaging which directly addressed the concerns of ADLINK’s target prospects.
With a positive outcome to our initial tests, we secured a longer-term contract, targeting food & beverage, logistics, FMCG and warehousing industries with integrated digital marketing and inside sales activity across the UK and US markets.
In September 2021, our partnership developed to driving growth within additional business units including ADLINK’s Hardware and Robotics divisions.
The outcome for ADLINK Technology
146
Marketing Qualified Leads (MQL)
159
Sales Qualified Leads (SQL)
5
Million+ pipeline generated ($USD)
1
Full time resource (FTR)
6
Business units we support
7
Qualified opportunities per month
The ongoing project has seen durhamlane create excellent results for ADLINK across a number of prestige organisations. To date, we’ve generated 159+ sales qualified opportunities, with a return of more than $5,000,000 in the pipeline. Qualified opportunities to the tune of 1-2 per week are ongoing based on 1 full-time resource delivering.
“For some organisations, especially high tech software businesses that can scale rapidly, outsourcing lead generation alone is insufficient in accelerating growth at the desired speed. What they need is a growth partner to not just act as an extension of their team, but can take more ownership of the sales process.”
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