Supporting a global industrial manufacturing enterprise with their effective transition to solution-based selling.

Belden is a leading global supplier of network infrastructure and digitization solutions. They are now on a journey to reposition themselves as a solutions provider.

Belden

Inside Sales, Lead Generation

10+ months

In 10 months, Belden received 86 Sales Qualified Leads (SQLs) across the US and Europe. This generated an estimated pipeline value of £300,000 and closed-won over £20,000 of new business.

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“The durhamlane team was able to supplement Belden’s efforts with dedicated business development professionals able to execute the difficult tasks involved with prospecting. This helped create a pipeline of prospects ready for a conversation and allowed our sales team members to focus their time where it mattered most – interacting with and educating potential customers on our transformational solutions.”

Kim Spiegel

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