+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
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Based in Canada, AdvisorStream provide an automated digital marketing platform for financial advisors. As an industry-leading supplier, since 2012 they’ve offered a stream of fully licensed content for FAs via more than 40 of the world’s top financial publications.
With market domination in North America, AdvisorStream turned their thoughts to scaling up their business overseas, specifically in the UK. With little knowledge of the nuances of the UK financial market, they engaged durhamlane as demand generation experts. Our task: to align sales and marketing activities and penetrate the UK market.
Initially we created strategic lead generation campaigns, focusing on the IFA and Enterprise markets. Our aim was to maximise both marketing and sales qualified leads through marketing activity and the creation of engaging content. We used dedicated analytics tools to identify the right data-led tactics, driving campaign success and optimising investment.
Launching an innovative healthcare technology solution with a strategic outsourced sales campaign