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NHS Chief Executive, Sir Simon Stephens, wrote to NHS leaders in mid-2020 specifying the need to have version 1 of a shared care solution in place by September 2021.
In response to this, Graphnet, already leaders in fully integrated care software, engaged with durhamlane to generate opportunities and provide additional market intelligence with a target group of net new STPs/ICSs.
durhamlane used a blend of sales & marketing techniques over a three-month period to identify and connect with decision makers and build a web of influence within the STPs/ICSs and the associated CCGs and Trusts.
Out of 14 target organisations, durhamlane were able connect and generate insight from all. In addition, we converted six into sales-qualified leads (SQLs) – these are now either progressing through Graphnet’s sales pipeline or are in the tender process.
Launching an innovative healthcare technology solution with a strategic outsourced sales campaign