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Providing an experienced sales partner to generate consistent enterprise-level opportunities.

Konica Minolta Business Solutions is a recognised leader in managed print services and production print technologies and solutions. They provide comprehensive IT and consultancy services, supporting business process improvement, workflow automation, IT infrastructure and security. Download case study PDF

CLIENT

Konica Minolta

DATE

Ongoing

SERVICES

Marketing, Demand Generation, Sales Outsourcing

The challenge

Lacking the inside sales resource to focus on lead generation, Konica Minolta required an experienced sales partner to generate enterprise level opportunities alongside their in-house team.

After a comprehensive introduction to our team and processes, Konica Minolta chose durhamlane above another potential lead generation partner.

The solution

The key markets we selected included enterprise, automotive, catering and energy companies across England and Scotland. Our strategy comprised targeted prospecting of UK organisations with 700+ employees to maximise qualified opportunities.

durhamlane’s ability to work seamlessly with the incumbent sales team helped create a strong, enduring working relationship with Konica Minolta. Regular communication with their business development managers is at the heart of our successful relationship.

Building on the success of this relationship we now also offer marketing services for Konica Minolta’s partner channel, including email marketing and social media campaigning for seven of Konica Minolta’s partners.

The outcome for Konica Minolta

125

resource days

qualified opportunities

£m estimated pipeline

The markets targeted proved to be a rich source of leads for Konica Minolta. Over a period of 125 resource days, 47 qualified opportunities were generated, with an estimated pipeline value of £9million. A leading UK supermarket and courier company were among the new opportunities we realised.

"Sales is the lifeblood of every business. so many businesses shy away from pro-active lead generation and struggle to achieve sales results. Outsourcing the front line of business development can be the most effective and timely way to generate new business opportunities and build a sales pipeline. At durhamlane, we pride ourselves on being an extension of your team, using our proven prospecting and business development techniques to give your sales pipeline a ‘shot in the arm’, regardless of the product/service."

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Let’s talk

We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.