+44 (0)191 336 1005
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
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Lacking the demand gen and inside sales resource to focus on lead generation, Konica Minolta sought an experienced sales and marketing partner to generate enterprise opportunities alongside their in-house team.
After a comprehensive introduction to our team and processes, Konica Minolta chose durhamlane above another potential lead generation partner.
We initially targeted ICP mid-market and enterprise organisations in the UK, across legal, logistics, catering and energy sectors.
After introducing marketing in April 2021 to support outbound sales, we executed an integrated demand generation campaign. This identified the strongest sectors for digital services and helped optimise our campaigns for most engaged personas, resulting in consistent improvements in SQL generation.
durhamlane’s ability to work seamlessly with the incumbent sales team helped create a strong, enduring working relationship with Konica Minolta. Regular communication with their business development managers is at the heart of our successful relationship.
Developing a fully-integrated digital marketing and sales campaign to fuel ITG’s aggressive growth strategy.
Executing a strategic outsourced sales campaign to drive consistent intake opportunities.
Deploying a multilingual demand generation team to generate highly qualified sales leads in Europe.