+44 (0)191 336 1005
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Lacking the inside sales resource to focus on lead generation, Konica Minolta required an experienced sales partner to generate enterprise level opportunities alongside their in-house team.
After a comprehensive introduction to our team and processes, Konica Minolta chose durhamlane above another potential lead generation partner.
The key markets we selected included enterprise, automotive, catering and energy companies across England and Scotland. Our strategy comprised targeted prospecting of UK organisations with 700+ employees to maximise qualified opportunities.
durhamlane’s ability to work seamlessly with the incumbent sales team helped create a strong, enduring working relationship with Konica Minolta. Regular communication with their business development managers is at the heart of our successful relationship.
Building on the success of this relationship we now also offer marketing services for Konica Minolta’s partner channel, including email marketing and social media campaigning for seven of Konica Minolta’s partners.
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