+44 (0)191 481 3800
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Silverlink Business Park,
Newcastle, NE28 9NX
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In order to exploit their cutting edge IoT connectivity solutions, KPN were keen to explore European markets completely new to the company.
Their two-fold strategy aimed to identify potential resellers and establish innovative partnerships, and subsequently determine end customer opportunities. With the need for an international, multi-lingual sales and marketing expert, they engaged durhamlane.
We created reseller and end customer marketing campaigns, in order to generate marketing-qualified leads in both Italian and French markets. Once the campaigns took hold, we expanded these activities for KPN into Germany.
Our buyer intent platform identified trends in the European IoT markets and tracked the online activity of KPN’s target companies.
Launching an innovative healthcare technology solution with a strategic outsourced sales campaign