Sodexo case study: €13M revenue from multilingual sales outsourcing

Following the success of their Marketing and Sales Distribution Center (MSDC) in North America, Sodexo approached durhamlane to help develop its European equivalent.

Europe is a harder build. Sodexo’s European offering serves multiple industry segments, with Corporate Services, Healthcare, Education and more, and each with three core activities, across markets that speak different languages. Engaging them the traditional way meant Field Sales Directors liaising with multiple in-country sales teams at once.

Multilingual sales outsourcing solves this: one partner provides SDRs who sell in prospects’ native languages across every target market, without the client building or coordinating in-country teams. That’s the model Sodexo needed, and a thorough upskilling process, built on our ‘Selling at a Higher Level’ framework, ensured our inside sales team could represent Sodexo’s brand effectively across every segment from day one.

Our multilingual ‘plug and play’ outsourced sales and marketing solution let Sodexo’s Field Sales Directors start engaging segments across Europe immediately, with a ‘one team, one approach’ ethos between our organisations.

We collaborated with Sodexo’s marketing function and executed an omni-channel strategy to engage prospects in FTSE 250 companies. Acting as an extension of the Sodexo team, our SDRs deliver a consistent stream of highly qualified leads, while Sodexo simultaneously builds out its own inside sales team in Portugal, supported rather than blocked by the outsourced function.