Deploying a multilingual demand generation team to generate highly qualified sales leads in Europe.

Sodexo approached durhamlane to seek support in developing a European Marketing and Sales Distribution Center (MSDC), following the success of their MSDC in North America.

Sodexo’s European offering serves various industry segments (Corporate Services, Healthcare, Education, etc.) for which they offer three core activities. Coupled with the need for multilingual capabilities, a thorough upskilling process was implemented to ensure the durhamlane inside sales team had the knowledge and tools needed to represent Sodexo’s brand effectively.

Our multilingual ‘plug and play’ outsourced sales and marketing solutions allowed Sodexo’s Field Sales Directors to begin engaging segments across Europe, removing the complexity of liaising with multiple in-country sales teams at once.

We collaborated with Sodexo’s marketing function and executed an omni-channel strategy to engage with prospects in FTSE 250 companies. Acting as an extension of the Sodexo team, our SDRs continue to deliver a consistent stream of highly qualified leads whilst our client simultaneously builds out their own inside sales team in Portugal.