Deploying a multilingual demand generation team to generate highly qualified sales leads in Europe.

Sodexo Group is the global leader in integrated services that improve quality of life, an essential factor in individual and organisational performance.

Sodexo

Demand Generation, Marketing, Sales Outsourcing

Ongoing

In almost three years, durhamlane has produced 868 sales accepted leads (SAL) and 291 sales accepted opportunities (SAO), generating qualified sales pipeline with a value of €200M. This has resulted in 33 closed-won new business opportunities worth more than €13M in revenue generated for Sodexo Group.

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“At Sodexo, we rely on durhamlane as our sales partner in EMEA. Their attention to detail, effort and willingness to leave no stone unturned in order to deliver service of the highest quality enables durhamlane to stand out in the lead generation marketplace. I’ve used a dozen firms for outsourced sales and marketing and durhamlane is easily in the top one or two. The quality of people and the attention to details is beyond what we expected. For a company, as large as we are, to be very satisfied means they’ve worked hard to get it right.”

Ryan Bott

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