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Executing a proactive demand generation campaign to accelerate growth across Europe.

TigerGraph are the developers of the world’s fastest graph database analytics platform. With success across several niche markets in North America, TigerGraph sought to expand in the UK and Germany, Austria and Switzerland (DACH).

CLIENT

TigerGraph

DATE

2019-2020

SERVICES

Demand Generation, Sales Outsourcing

The challenge

With little existing presence in Europe, they selected durhamlane to run a proactive demand generation campaign, based on our proven track record of helping tech businesses accelerate growth across Europe.

The solution

We devised a strategy to bolster TigerGraph’s front-end business development activities, specifically engaging with private sector businesses across the financial services, utilities, legal services and telecom industries.

The outcome for TigerGraph

120

resource days

qualified opportunities

We developed a robust pipeline of qualified sales and marketing opportunities. Over a period of six months and 120 resource days, we created a total of 44 qualified opportunities. Deal values ranged between $100k and $1million, focusing on enterprise level organisations in the financial services industry across the UK and German markets.

"We’re not like most lead generation companies – we focus on quality over quantity… We use only the most targeted methods in order to generate the highest quality leads possible. This is why ambitious organisations engage durhamlane. We’re obsessed with driving commercial outcomes through a seamless blend of sales and marketing activities."

durhamlane

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