The challenge

Clarity Informatics had launched a new product aimed at the NHS and needed a go-to-market partner to help them rapidly build market share.


They were looking to target GP practices and CCGs. However, these stakeholders are notoriously difficult to get in front of, especially given recent political and economic factors. Clarity’s ambitions to scale quickly therefore posed some serious challenges.

Using our Selling at a Higher Level methodology, which has a proven track record of helping customers penetrate new markets and grab market share quickly, durhamlane were able to identify the relevant decision makers, generate and nurture new opportunities and set up meetings and production demonstrations.


This meant the Clarity team could focus on what they do best – showcasing their product to interested potential buyers. As a result of partnering with durhamlane, Clarity has seen an ROI of over 400%.

The outcome for Clarity Informatics
Sales qualified leads (SQL)
Million+ pipeline generated (£)
% Return on investment
The TeamNet project has seen durhamlane create excellent results for Clarity across a number of NHS organisations. To date, we’ve generated 215+ sales qualified opportunities, with a return of more than £4m+ in the pipeline and 400% ROI from closed-won business opportunities to date (based on first order value).
“I would recommend durhamlane because of the quality of service they put in, specifically how much time they invest into understanding the products and services that we are selling.”
Tim Sewart
Chief Executive Officer

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Let’s talk

We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.