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Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX


The challenge

TUBS sought assistance with finding learners for the September 2020 cohort intakes of their Chartered Manager Degree Apprenticeship (CMDA) and Senior Leader Master’s Degree Apprenticeship (SLMDA) qualifications.  

With a finite target market and in combination with a very difficult business climate during pandemic, the importance of a sensitive approach and demonstrating empathy whilst also speaking with authority on the subject matter was further magnified.

To take advantage of the four different continuous intake opportunities throughout the year, we developed a strategic outbound sales campaign that focuses on the long-term. The delivery team gave emphasis on relationship building and nurturing to foster strong relationships with employers. 

Due to the success of the initial engagement and the strength of the relationship that has developed between our two organisations, we have since expanded our scope of work to include the Engineering School. 

The outcome for Teesside University Business School
resource days
sales qualified opportunities
closed-won opportunities
Over 84 resource days, durhamlane produced 32 qualified opportunities that resulted in 7 closed-won new business opportunities for Teesside University Business School.
“durhamlane have become a valued partner to Teesside University Business School. Their impressive team works in a highly professional manner, is always transparent on progress and works seamlessly with University staff to achieve our employer engagement aims.”
Carl Thom
Business Relationships Manager

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Let’s talk

We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.