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Sales Outsourcing Services

Our strategic sales outsourcing services accelerate ambitious organisations' growth through early stage lead generation to end-to-end business development.

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Generating qualified sales leads is what we do best

Sales is the lifeblood of every business. It’s a fact.

Yet so many businesses shy away from pro-active lead generation and struggle to achieve sales results.

Outsourcing the front line of business development can be the most effective and timely way to generate new business opportunities and build a sales pipeline.

At durhamlane, we pride ourselves on being an extension of your team, using our proven prospecting and business development techniques to give your sales pipeline a ‘shot in the arm’, regardless of the product/service.

We offer a Sales Outsourcing process that fits alongside your business model and fulfills your sales goals.

Our Sales Outsourcing service helps with:

  • Generating high-quality leads
  • Developing and executing sales process (including call scripts, pivot questions, email workflows and sequences)
  • End-to-end account management
  • Researching and gathering market intelligence and intel
  • Comprehensive, qualitative and quantitative reporting
  • Sales Consulting
  • Market Entry

Do any of the below statements ring true?

  • “How can my sales team spend more time attending meetings and closing deals?”
  • “I’m concerned that my sales and marketing teams aren’t generating enough leads.”
  • “My products and/or services are amazing, but aren’t selling at the rate they should be.”
  • “I’m preparing for a big launch and need short-term Sales Outsourcing resource to generate demand.”
  • “I don’t have the time or desire to manage an inside or internal sales team long-term. I need time to focus on running my business and closing deals.”

If it’s a competent sales resource you’re looking for, we can help.

Our Process

Sales Outsourcing is the process of hiring an external outsourced sales team to generate highly qualified leads without the hassle of hiring, training and managing a team of in-house employees, which frees up time for fulfilling existing customer needs and other business activities such as account management.

Finding Sales Outsourcing services that prioritise the quality of leads over the quantity can be difficult, with the vast majority of outsourcing companies incentivising their employees by the amount of opportunities passed to the client.

At durhamlane we do things differently – we incentivise our employees based on the retention of clients, which means that our goal is sales growth and ultimately your company’s success.

We provide outsourced sales solutions to businesses of all sizes to help them increase sales and profit whilst balancing the costs and risks, from the likes of PwC and Sage to small businesses with only one or two employees.

How consistent lead generation can accelerate your revenue:

Enlisting the help of a Sales Outsourcing company can be transformative to your sales strategy and performance.

Lead generation is the biggest driver of sales growth for every business, big or small. Yet, it can be the most challenging and time-consuming part of the sales process.

This is why many of today’s most successful companies in the UK, Europe, North America and worldwide are enlisting the services of a Sales Outsourcing company to handle their frontline, top-of-the-sales-funnel prospecting.

If you don’t consistently and systematically generate demand for your products and/or services, you won’t have a business for very long. However, despite this undeniable truth, many organisations still make the mistake of prioritising other, less vital areas.

There are many obstacles which can hamper your lead generation efforts, particularly when both the political and economic climates are so uncertain. This is why seeking the services of a Sales Outsourcing company with a pre-existing sales process is becoming an increasingly popular and profitable option.

Sales isn’t a numbers game

Although the quantity of potential leads contacted is an important element of lead generation, it’s the quality of those leads that should be the primary focus of any good B2B sales outsourcing company.

This kind of strategy takes time, but a targeted approach is very important. Therefore, the more people you have working on your lead generation efforts, the more quality
leads you can expect.

Outsourcing is more about “best fit”

It should go without saying that any good sales outsourcing company knows how to devise and implement an effective sales strategy, regardless of the products and services they’re working with.

This doesn’t mean we work with everyone, however. We acknowledge that Sales Outsourcing isn’t the best fit for every company – that’s why one of our sales mantras is “Business Fit, Business Value”.

We’ll only work with you if we believe we can offer you genuine value and are a good fit.

That’s something we also bring into our outsourced sales campaigns. We focus on identifying genuine pain points and ensure that every lead we pass over is a good fit.

Incentivising the number of leads passed over is bad practice

The vast majority of Outsourced Sales companies incentivise their employees for the number of leads they generate. This leads to low-quality leads being pushed to their clients which have no chance of converting.

We do things differently.

Our excellent salespeople are incentivised on our clients renewing their contract. This means our goal is high-quality leads that result in revenue generation.

Accelerate your revenue

If you have a problem with your sales, outsourcing isn’t always the answer.

durhamlane aren’t just a Sales Outsourcing company, we’re demand generation specialists that will advise you on whether you should build or buy your sales team, and then execute those recommendations.

Give us a call, or visit our contact page to see how we can help accelerate your revenue.


what is sales outsourcing

“You miss 100% of the shots you don’t take.”Wayne Gretzky





Client Renewal Rate (FY18/19)


Average ROI Generated (Qualified Pipeline)


Of our clients are in the Tech/Software Industry

Testimonials and Case Studies

See what our clients have to say about us.

Malcolm Goodwin

Head of Business Solutions, Aviva

“durhamlane showed a high flexibility and agility. They were able to constantly adapt the process during the project phase to ensure the best possible outcome. As a result, they have generated a significant increase in leads for us.”

View Full Case Study View all Case Studies

David Stonehouse


“I would recommend durhamlane because they did what they said they’d do and they’ve put the effort into understanding our business. And that reflects in the way they approach training, in they way they recruit for us and in the way they generate leads for us – because they’ve become part of our team.

View Full Case Study View all Case Studies

Philip Briscoe

Chief Operating Officer

“The durhamlane team has been great to work with, from accessibility, availability, asking questions and reporting it’s been fantastic and we’re very pleased with the results”

View Full Case Study View all Case Studies

Some of the brands that trust us

pwc sage aviva drax Happy or not logo xero insidesales rezatech

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