durhamlane logo in purple
Let’s Talk
SDR Services

Services

Scaling sales & revenue

Selling Into

Complex B2B sales cycles

New tool
Sales Success Index
B2B Sales Success Index See Index

See how your performance measures against industry benchmarks.

Case Studies
Why Us
Resources

Content hub

B2B sales industry insights

New tool
Sales Success Index
B2B Sales Success Index See Index

See how your performance measures against industry benchmarks.

New webinar
V3 - resized image EU AI Act
The EU AI Act Watch webinar

Discover what it means for B2B sales and marketing in EMEA.

Contact

Services

Scaling sales & revenue

Selling Into

Complex B2B sales cycles

New tool
Sales Success Index
B2B Sales Success Index See Index

See how your performance measures against industry benchmarks.

Content hub

B2B sales industry insights

New tool
Sales Success Index
B2B Sales Success Index See Index

See how your performance measures against industry benchmarks.

New webinar
V3 - resized image EU AI Act
The EU AI Act Watch webinar

Discover what it means for B2B sales and marketing in EMEA.

Type and hit enter
Home / Blog / Demand Generation: The Art of Aligned Sales & Marketing

Demand Generation: The Art of Aligned Sales & Marketing

Richard Lane avatar

by

Richard Lane
Co-founder of durhamlane, Richard is a thoughtleader, entrepreneur, and coach who loves helping people and organisations achieve high growth by developing sales skills, mindsets, and processes. With over 20 years of commercial sales experience leading both UK and global organisations, Richard develops talented sales and SDR teams to reach their potential, whilst also helping businesses accelerate their growth through our proven methodology ‘Selling at a Higher Level’. He’s a board member for the Entrepreneur’s Forum and an investor in sales technology startups.
Cover image Magic 35 Diagnostic Toolkit

Magic 35 Diagnostic Toolkit

Our unique ‘Magic 35’ sales qualification framework contains seven core criteria that allows you to have sales conversations with purpose.

Discover how integrating your sales and marketing functions can maximise business outcomes.

Cover photo Demand Generation report

Related articles

See All Posts >

  • B2B Sales Training: How to Choose a Programme That Changes Real Sales Behaviour

    B2B Sales Training: How to Choose a Programme That Changes Real Sales Behaviour

    Read More >
  • When to Outsource Sales Calls and When to Use a Managed SDR Team

    When to Outsource Sales Calls and When to Use a Managed SDR Team

    Read More >
  • What Part of Your Sales Process Should You Outsource

    What Part of Your Sales Process Should You Outsource?

    Read More >
  • B2B Sales Process: The Operational Guide to Stages, Handoffs and Qualified Opportunities

    B2B Sales Process: The Operational Guide to Stages, Handoffs and Qualified Opportunities

    Read More >

Let’s talk

We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges with proven SDR outsourcing and B2B sales solutions.

Navigation

Stay in touch

We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.

durhamlane logo white

Copyright © 2025 durhamlane. Privacy Policy. Cookie Policy. Quality Policy. Data Storage Protection & Encryption Measures. DEI Policy.

Developed by Right Hook.

SDR Services

Join The Team

Team
Careers

Stay in touch

We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.