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The challenge

With a range of products ready for market, Insurercore launched their platform in April 2020. Interest and activity from the broker community was key to the creation of new business relationships and the generation of revenue for users after launch.

To add value beyond simple straightforward platform access and function, durhamlane showcased in-depth demos of the platform characteristics, and gathered detailed information from the brokers around usage, challenges and the features they’d like to see. Our service now also extends to the prospecting of potential customers.

The outcomes for Insurercore
495
Opportunities generated
22
Marketing qualified leads (MQLs)
288
Verbal agreements
Insurercore gained valuable market intelligence, which has helped to influence their roadmap for platform development. This ongoing refinement has added value for Insurercore members, and seen increased growth in sign-ups and engagement, all of which drive revenue generation. In six months, durhamlane created 495+ opportunities, generated 22 MQLs and have seen 228 verbal platform registration agreements. Our relationship with Insurercore is going from strength to strength – we’ve renewed terms three times and the project has now evolved into a fully integrated demand generation service (DGS).
"No matter how niche the product or service, the key is to provide buyers with information relevant to their specific industry pains (69% of buyers say they’re most likely to speak with salespeople who provide data relevant to their business). This personalised prospecting approach is where most successful outsourcing organisations excel."

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Let’s talk

We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.