Helping Insurercore increase sign ups and engagement on the platform through our sales & marketing tactics.

Insurercore’s digital platform offers real time visibility of the appetite for risk amongst underwriters, and allows brokers to find suitable underwriters accordingly through a bespoke search engine. The platform allows insurance professionals to identify new contacts, make new connections and conduct business across the market, while keeping abreast of insurance news and market activity.

Insurercore

Marketing, Sales Outsourcing

2020-2021

Insurercore gained valuable market intelligence, which has helped to influence their roadmap for platform development. This ongoing refinement has added value for Insurercore members, and seen increased growth in sign-ups and engagement, all of which drive revenue generation. In six months, durhamlane created 495+ opportunities, generated 22 MQLs and have seen 228 verbal platform registration agreements. Our relationship with Insurercore is going from strength to strength – we’ve renewed terms three times and the project has now evolved into a fully integrated demand generation service (DGS).

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"No matter how niche the product or service, the key is to provide buyers withinformation relevant to their specificindustry pains(69% of buyerssay they’remost likely to speak with salespeople who providedata relevant to their business).Thispersonalisedprospecting approach is where most successfuloutsourcingorganisationsexcel."

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