Executing a proactive demand generation campaign to accelerate growth across Europe.
TigerGraph are the developers of the world’s fastest graph database analytics platform. With success across several niche markets in North America, TigerGraph sought to expand in the UK and Germany, Austria and Switzerland (DACH).
CLIENT
TigerGraph
SERVICES
Demand Generation, Sales Outsourcing
DATE
2019-2020
With little existing presence in Europe, TigerGraph selected durhamlane to run a proactive demand generation campaign, based on our proven track record of helping tech businesses accelerate growth across Europe.
We devised a strategy to bolster TigerGraph’s front-end business development activities, specifically engaging with private sector businesses across the financial services, utilities, legal services, manufacturing, logistics and telecom industries.
The outcome for TigerGraph
120
resource days
44
qualified opportunities
We developed a robust pipeline of qualified sales and marketing opportunities. Over a period of six months and 120 resource days, we created a total of 44 qualified opportunities. Deal values ranged between $100k and $1million, focusing on enterprise level organisations in the financial services industry across the UK and German markets.
“We’re not like most lead generation companies – we focus on quality over quantity… We use only the most targeted methods in order to generate the highest quality leads possible. This is why ambitious organisations engage durhamlane. We’re obsessed with driving commercial outcomes through a seamless blend of sales and marketing activities.”
durhamlane
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