Hexagon Case Study: 5.5x Uplift in Full-Funnel Marketing Conversion
durhamlane built a multilingual SDR function for Hexagon, generating €20.68m in sales pipeline and 1,103 sales-qualified opportunities — a 5.3x ROI and a 5.5x uplift in full-funnel marketing conversion. The programme proved the value of dedicated, native-language SDR coverage for a global manufacturing technology provider.
Hexagon is a global leader in digital manufacturing technology. From precision metrology hardware and analytics software to smart factory enablement, they help manufacturers connect and optimise every stage of production. Their solutions are trusted by leading aerospace, automotive, energy, and electronics brands to deliver quality, efficiency, and performance at scale.
But generating leads wasn’t the problem – turning that demand into pipeline and revenue, consistently across markets, was. Hexagon needed a partner who could step in fast, operate internationally, and turn intent into results.
CLIENT
Hexagon
SERVICES
Outbound Sales Development, Inbound Lead Conversion
INDUSTRY
Manufacturing
TIME
12+ months
BUSINESS SIZE
Enterprise
Hexagon’s marketing engine was generating thousands of leads, but pipeline wasn’t moving. Too few MQLs were turning into real sales opportunities, and the disconnect between marketing activity and commercial impact was becoming clear. The challenge wasn’t lead volume. It was turning that demand into pipeline and revenue, consistently across markets. The team needed a partner who could step in fast, operate internationally, and turn intent into results.
We built a multilingual SDR function to bridge the gap between interest and opportunity, with dedicated native language resource covering the UK, Turkey, and Italy. Each lead was rapidly engaged, qualified and converted to sales opportunity with a seamless handover to sales, ensuring full visibility and accountability. Regular feedback from the frontline helped shape content, campaigns, and messaging, while our SDRs focused on what really mattered: quality conversations that convert.
“durhamlane are truly a trusted partner who helped tremendously not only accelerate Marketing Generated Revenue, but to supporting us to trigger the right discussions internally to establish a better funnel management model.”
Vice President Marketing, Hexagon
The outcome:
5.3x
ROI delivered
1,103
qualified sales opportunities (SQL)
€20.68M
in sales pipeline
5.5x Uplift
Full-Funnel Marketing Conversion
10/10
NPS Score
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