Building a strategic outsourced sales campaign to rapidly build PwC’s market share.
One of the world’s leading professional services networks, PwC is a household name. With a global reputation for helping clients create value, PwC offers assurance, tax and advisory services.
CLIENT
PwC
SERVICES
Sales Outsourcing, Training
DATE
2019
To remain agile in a fast-moving market, they identified the need for an additional arm to the business: a flexible legal resource. This is a unique, new service to enable businesses of all sizes, across all sectors, to meet their specific legal requirements.
Without the internal resources to scale sales of this new resource, PwC came to durhamlane for help.
To quickly and effectively launch PwC’s new legal service, we developed a strategic outsourced sales campaign to penetrate and rapidly build market share.
We targeted best-fit businesses from independent firms to large corporates across the finance, insurance and banking sectors.
The outcome for PwC
120
days worked
54
qualified opportunities
Over 120 resource days, durhamlane produced 54 qualified opportunities for PwC. We also delivered a number of sales training workshops to embed our sales methodology in and up-skill their own teams to ensure the long-term success of the service’s sales function.
“We’re very impressed with durhamlane’s expertise in sales – they were the obvious choice to help launch our new flexible legal resourcing service and have delivered exceptional results”
Anne-Marie Botha
Chief Operating Officer
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