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The Insiders
Get the inside track on how today’s industry professionals are delivering success in qualified lead generation and sales conversion strategies.
Listen to our podcast for invaluable insights, advice and thought leadership as we gain unique perspectives from inspirational sales & marketing movers and shakers.
Latest Electronics & Manufacturing
Unlocking the Power of Marsales Alignment
Aimee Binstead
November 2023
Latest Facilities Services
Maximising global launch strategies with the fundamentals of marketing
Aimee Binstead
April 2023
Latest Healthcare Technology
Navigating Disruption during Digital Transformation
Aimee Binstead
November 2023
Latest Industrial Automation
The Birth of An Industrial Data Solution
Aimee Binstead
October 2023
Latest Marketing
Getting More From Marketing
Aimee Binstead
February 2025
Latest Professional Services
How the Humble Sprout Can Transform Your Storytelling
Aimee Binstead
June 2024
Latest Technology
Marketing as a Revenue Driver at Hexagon
Aimee Binstead
October 2025
Latest Telecommunications
B2B Marketing, Maximised: How To Get More Bang For Your Buck In 2024
Aimee Binstead
December 2023
LATEST CONTENT
Six B2B insights from
season two
This season of The Insiders podcast made it clear that today’s decision-makers are expected to be more productive than ever. But, with resources and budgets on a tighter leash, how can leaders navigate the pinch?
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Signals over Spreadsheets – How Workwize Built Smarter Sales PipelinesNovember 2025Workwize’s André Stoorvogel joins Richard Lane to unpack how intent signals, AI and one smart ICP pivot turned inbound into a true revenue engine.
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From $1M Mistake to Record Growth: Guy Rubin on Scaling SmartNovember 2025
Focus, patience, and data. Guy Rubin joins Richard Lane to share how defining your ICP and sticking to it can transform performance, rebuild pipeline confidence, and drive sustainable B2B growth.
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Marketing as a Revenue Driver at HexagonOctober 2025
Hexagon’s Alexandre Aimé joins Richard Lane to discuss how marketing can drive real revenue growth, boost sales conversion, and embrace AI to power smarter go-to-market strategies.
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Reinventing Sales Conversations: Why Listening and Curiosity WinAugust 2025In this episode of The Insiders, we flip the script. durhamlane co-founder Richard Lane steps out of the interviewer’s seat and into the hot seat.
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Cold Calling in the Age of AIJuly 2025
In this episode of The Insiders, Justin joins Richard Lane to reveal why AI isn’t replacing cold calling – it’s reshaping it.
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Making Marketing a Revenue Center: From “Colouring Book” to “Cheque Book”April 2025
Lisa Eaton passionately shares that marketing has evolved from the “colouring-in department” to a crucial growth engine.
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Getting More From MarketingFebruary 2025
How do you get more from marketing? Richard is joined by Mark Green, EMEA Vice President of Domo, to answer this question. Learn about integrated sales-marketing models, evolving content strategies, and the shift towards “adoption as a service”
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Marketing Magic: Turning Customers into SuperfansJune 2024What do marketing magic and loyal customers have in common? Find out as Goetz Posner, Global Head of Marketing and Customer Experience at Amadeus, reveals how to weave magic into your marketing strategies.
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How the Humble Sprout Can Transform Your StorytellingJune 2024
Jamie Mackenzie (author of 28 Bags of Sprouts – Storytelling with Impact) shares his knowledge on the true power of communication – and how you can harness it to make you stand out in your career.
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Weaving a Brand Tapestry From Five Companies Into OneApril 2024
Chris Betton (UK and EMEA Marketing Manager, HIPER Global UK) shares his experience in rebranding 5 businesses into 1 – and what he’d do differently if he could do it again.
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From Lone Wolf to Team PlayerApril 2024
Dave Mackay (Sales Director, sa.global) shares his thoughts on marsales alignment, and investing in yourself for the future.
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How Did I End Up Here? A Tale From SalesMarch 2024Luke Robinson (Head of New Business, Wolters Kluwer UK) shares the experiences gained from spending 8 years at durhamlane, gathering the skills that secured his future success.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.