info@durhamlane.com
+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Latest Insight
Making HubSpot Work for You
Fernanda Valverde
June 2025
Latest Insight
Rewiring Marketing for Revenue with Zsuzsanna Blau
Fernanda Valverde
June 2025
Latest Insight
Events That Actually Produce ROI
Fernanda Valverde
May 2025
Latest Insight
Brand Building is Good, But Where is the Revenue?
Fernanda Valverde
May 2025
Fernanda Valverde
May 2025
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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AI and the future of sales and marketingOctober 2024INBOUND24 showed AI is revolutionising sales and marketing. Learn about the tools transforming processes, customer interactions and strategy.
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accelerate24: our vision for the futureJuly 2024accelerate24 united colleagues and shared durhamlane’s vision for the future, where customers and colleagues become our world.
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Demand Generation Performance Report | six-month higlights, 2024July 2024This report provides a brief overview of SQL-generation trends spotted in the first half of 2024.
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Qualities of High-Performing SDRsJune 2024Find out what you need to build a successful sales growth partnership for your organisation.
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Five minutes with Sales Team Leader, Lauren RobinsonJune 2024Learn what a day in the life looks like for a Sales Team Leader at durhamlane, through Lauren’s eyes.
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Demand Generation: harmonising sales and marketing for go-to-market successApril 2024Align sales and marketing processes to drive efficiency and accelerate revenue growth, a vital factor in your go-to-market (GTM) strategy.
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The five things that can happen if you don’t fully understand your ICPMarch 2024
An ICP (Ideal Customer Profile) is the embodiment of your ideal client. A person or business whose needs perfectly align with your offering. Once defined, it will ensure every customer interaction is as purposeful and targeted as it can be.
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The 10 sales mantras we sell by (and why they work)March 2024
The route to a B2B sell can be long, complex and, at times, a little chaotic. Whilst there’s no rule that fits all, at durhamlane we use ten mantras as a shared guide to success.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.