Services
Scaling sales & revenue
Selling Into
Complex B2B sales cycles
See how your performance measures against industry benchmarks.
Content hub
B2B sales industry insights
See how your performance measures against industry benchmarks.
Services
Scaling sales & revenue
Selling Into
Complex B2B sales cycles
See how your performance measures against industry benchmarks.
Content hub
B2B sales industry insights
See how your performance measures against industry benchmarks.
Insights
We live and breathe the sales and marketing landscape so you can focus on running a great business. Our expert team curates the best of durhamlane’s advice and knowledge for everyone interested in sales excellence.
Latest Insight
12 B2B Sales Training Programs for 2026
Richard Lane
Latest Insight
16 Best Sales Outsourcing Companies in the UK for B2B
Richard Lane
Latest Insight
Why Pay-per-Lead Can Be a Risky SDR Model
Richard Lane
Latest Insight
Sales Development Representative Skills: What SDRs Need Now and Where the Role Is Going
Richard Lane
Richard Lane
LATEST CONTENT
Winning Strategies for
Go-To-Market Challenges
Actionable solutions to elevate your go-to-market strategy.
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Report:The Top 2025 Sales and Marketing Insights You Probably MissedA practical roundup of the most important 2025 sales and marketing trends, insights, and performance gaps from leading industry reports.
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What a Sales Mis-Hire Actually Costs YouExplore the true financial and operational impact of a sales mis-hire, from lost pipeline to leadership distraction and stalled growth.
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How To Buy a Sales Outsourcing Solution GuideA step-by-step guide to evaluating, selecting, and implementing a sales outsourcing partner with confidence and minimal risk.
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The True Cost of Building an SDR TeamAn in-depth look at the hidden costs, risks, and challenges of building an in-house SDR function versus outsourcing.
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The Demand Generation Performance Report, 2023With every challenge in 2023 came an opportunity to learn, optimise and improve performances. This report details how, by outsourcing and unifying sales and marketing, you’ll see tangible and long-lasting results.
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Winning Strategies for Go-To-Market ChallengesActionable solutions to elevate your go-to-market strategy.
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Demand Generation Performance Report | Q1 2023Discover three core sales and marketing activities to maximise your rate of MQL to SQL conversion.
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The Sales and Marketing Alignment BlueprintDiscover 3 common challenges caused by a misalignment between Sales and Marketing – and how to fix them.
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The Demand Generation Performance Report 2022Unlock the value of our unique selling approach against the key challenges confronted by B2B organisations in 2022, and those they will face in 2023.
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Demand Generation Performance Report | Q2 2022Learn how we’ve helped our customers overcome a “seasonal slump” in opportunity creation across the summer months.
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Customer Success: Why Onboarding MattersLearn why an effective onboarding process is the key to unlocking customer success.
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Demand Generation Performance Report | Q1 2022Dive in to the details of our consistent and proven approach to marketing-to-sales lead development and conversion across Q1, 2022.
Let’s talk
We’re always open to hearing from ambitious organisations that are looking to scale but are unsure how. Get in touch to see how we can help overcome your sales challenges.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.
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Stay in touch
We’re always open to hearing from ambitious organisations that need help scaling their lead generation and sales efforts. Get in touch to see how we can help you overcome your challenges, no matter how large or small.