+44 (0)191 481 3800
Deltic House, Kingfisher Way,
Silverlink Business Park,
Newcastle, NE28 9NX
Type and hit enter
VIPR needed support driving growth in a highly competitive market. Operating in the delegated authority space, a small niche of the insurance market, a main challenge for VIPR was the small size of the total addressable market.
Since 2018, we have supported VIPRs post-funding growth strategy through highly targeted Account-Based Marketing (ABM) and outsourced sales support; generating 707% return on investment.
Targeting C-Level Operations, Underwriting and IT professionals as well as delegated authority/program business professionals, we used a research-led approach to keep up to date with developments in the insurance industry, as well as any news that made for strong compelling events.
In October 2021, we generated a sales qualified opportunity that progressed to VIPR closing their first US customer with a deal value of £200k.
Launching an innovative healthcare technology solution with a strategic outsourced sales campaign